• Omnichannel,  Pricing Strategy,  SaaS,  Startup

    Is SaaS is an Omnichannel strategy?

    We had a meeting yesterday where we discussed what type of strategies do SaaS businesses think about. We found a large amount of businesses sell many ways: on a pricing page, inbound sales, and on outbound marketing campaigns. Deals are not always a simple self-service package and are tailored to the company. Isn’t this the definition of omnichannel? Thats where our debate started. From the definition on Wikipedia: Omnichannel is a cross-channel business model and content strategy that companies use to improve their user experience. Omnichannel is an integrated way of thinking about people’s relationships with organizations. Lets pull apart the definition of omnichannel a bit. Is SaaS a cross-channel…

  • Pricing,  Pricing Solution,  Pricing Strategy

    Your pricing strategy is wrong. Now what?

    You work for a SaaS company. Your team discovered the current pricing strategy won’t improve sales for the year. You’ve bravely volunteered for the daunting task to create a new pricing strategy for your company. You rallied Product Managers, Head of Sales, Head of Business Ops and anyone you think will have a directly impactful opinion on the path forward. Don’t have enough time to read through this post, but need help with your pricing? Let RevOps review your pricing page for free in seconds You’ve performed market research, surveyed your customers via Van Westendorp method, reviewed deals won, reviewed deals lost, segmented your customers usage via K-means, vetted new…

  • Box’s pricing page highlights the most popular package to acquire.
    Pricing,  Pricing Strategy

    Three ways for SaaS Businesses to improve their pricing pages

    At RevOps, we are constantly reviewing pricing pages for our beloved customers. Since we see a lot of businesses making similar mistakes, we felt it was important to share with you three of the most common ways for you to increase your pricing page conversions. Don’t have enough time to read through this list, but still need help? Get a free personalized report today on your company’s pricing page: https://revops.io/pricing-page-optimizer/. 1. Make your call to action clear. All too often, we see businesses not highlight the package they want the customer to purchase. It can be as simple as a different color border, to differentiating the “buy” button is a…