• 9 Revenue Operations Though-Leaders You Should be Following
    Revenue Operations

    9 Revenue Operations Thought-Leaders You Should Be Following

    We live in a time of information overload. We all experience it, every day. The challenge is doubly difficult for people in the sales space, with so many folks out there claiming to be experts, only to find out they are merely selling a “course” or eBook. Given that Revenue Operations is a relatively new space, there is still a vacuum of knowledge and insights for those of us looking to expand our understanding. Below, we’ll be highlighting 9 of the most influential leaders in the RevOps space that you should be following. Feel free to suggest additional experts to feature in future articles! Evan Liang – CEO, LeanData One…

  • Revenue Operations Mindset
    Revenue Operations

    The Revenue Operations Mindset

    In today’s fast-changing business environment, Revenue Operations is becoming an increasingly important function as companies seek new ways to sustain predictable growth. The responsibilities of a RevOps leader are constantly evolving to meet the needs of a growing business. At their core, Revenue Operators have served as agents of change within an organization – taking their companies from a world of siloed Go To Market teams to being aligned towards the ultimate goal of revenue optimization. But that change begins in the way a company thinks about how they can deliver a consistent customer experience across the entire lifecycle. The move towards a RevOps model can be gradual, but it…

  • Pricing

    9 SaaS Pricing Strategies You Should Know

    Pricing pages have become increasingly complex. While it is true that one size doesn’t fit all, it is important to understand which pricing model or models would work best for your business. With so many models out there, it is a good idea to familiarize yourself with some of the most useful pricing strategies for SaaS. Below, I will go through some of the basic pricing models, as well as some that are more complex. For each, I will highlight the use-cases in which they would be most effective. 1. Flat Rate Pricing Flat rate pricing is a pricing model in which a user has a flat price, usually on…

  • Revenue Operations
    Revenue Operations

    A Brief History of Revenue Operations

    The last few years have seen a sea-change in B2B buyer behavior. As a result, companies have had to quickly change the way they engage with these potential customers at a rapid pace. The “funnel” that defines how a potential customer goes through their buying journey has turned on its head. Literally. This new reality has caused many companies to reassess how they interact with their sales processes. Many have realized that a siloed approach is no longer sustainable. Bringing Marketing, Sales, Customer Success, and other teams into a unified organization helps companies focus on what is most important. Operations has been deeply impacted by this as well. This transition…

  • Revenue Operations Team

    Getting Buy-in for ‘Lead-to-Cash’ at Your New Gig

    For the last 5 months, you’ve been on the hunt for that perfect job. Perhaps you were laid off when the pandemic hit, or maybe you just came to the point that you didn’t feel you were being challenged enough in your previous role.  Whatever your reason, finding a new job during these uncertain times was surely a difficult task.  But you did it.  You got the job you had always dreamed of, at a company that’s a rocket ship getting ready for blast off.  And now the day has come; your first day at the new gig.  You are thrilled to be joining a startup that is poised to…