• Omnichannel,  Pricing Strategy,  SaaS,  Startup

    Is SaaS is an Omnichannel strategy?

    We had a meeting yesterday where we discussed what type of strategies do SaaS businesses think about. We found a large amount of businesses sell many ways: on a pricing page, inbound sales, and on outbound marketing campaigns. Deals are not always a simple self-service package and are tailored to the company. Isn’t this the definition of omnichannel? Thats where our debate started. From the definition on Wikipedia: Omnichannel is a cross-channel business model and content strategy that companies use to improve their user experience. Omnichannel is an integrated way of thinking about people’s relationships with organizations. Lets pull apart the definition of omnichannel a bit. Is SaaS a cross-channel…