• Pricing

    9 SaaS Pricing Strategies You Should Know

    Pricing pages have become increasingly complex. While it is true that one size doesn’t fit all, it is important to understand which pricing model or models would work best for your business. With so many models out there, it is a good idea to familiarize yourself with some of the most useful pricing strategies for SaaS. Below, I will go through some of the basic pricing models, as well as some that are more complex. For each, I will highlight the use-cases in which they would be most effective. 1. Flat Rate Pricing Flat rate pricing is a pricing model in which a user has a flat price, usually on…

  • CPQ,  Pricing,  Revenue Operations,  SaaS

    CPQ: The Ultimate Wingman in B2B Selling

    Think of a date you went on where things went well. You hit all the right notes and you notice the sparks flying. After getting home you text each other frequently and immediately – this signals the start of a strong relationship. Conversely, on dates that didn’t go so well, you notice that they aren’t responding to messages as fast or as detailed because they are not engaged – this means you probably aren’t going on a second date. This comparison is valid in B2B software sales. An engaged customer is more likely to buy, and buy fast. On the other hand, a losing deal will be long and drawn…

  • Billing,  CPQ,  Pricing,  Quote-to-Cash,  Revenue Operations,  Revops,  SaaS,  Sales,  Startup,  Tech

    4 Ways to Prepare Yourself for Success as Deal Desk

    We are now entering a new B2B software economy beyond the seat license with ever-increasingly complex value-based economics. Tomasz Tunguz, a managing director at Redpoint Ventures, recently wrote an article about the behavioral economics behind the three-part tariff pricing model and why it increases usage and the likelihood of renewals. As software companies move toward creating complex deals circling around the three-part tariff pricing model, Deal Desk will play an increasingly important part in enabling Sales, Finance, and Legal to function efficiently at scale.  According to statistics from PwC, deal desks can reduce sales cycle times by up to 25-40% and enhance sales productivity by up to 15-20% by eliminating…

  • Pricing,  Revenue,  Revops,  SaaS,  Startup

    The One Metric That Matters: Revenue

    Last week in San Francisco, Amazon held their AWS Startup Day 2018 event for entrepreneurs and startup founders. It was an all day event with keynote speakers, a VC panel, and an afternoon of business and technical talks. The keynote speaker, Gina Bianchini, gave a very insightful talk and also had a great hook for a title — “The One Metric That Matters (and other Things You Should Know About Building Startups)” Full recording available online Spoiler Alert: The one metric that matters: Revenue It’s a metric that everyone working at a startup intuitively understands and agrees with. However, it never seems to get the full attention that it deserves. The early…

  • Pricing,  Pricing Solution,  Pricing Strategy

    Your pricing strategy is wrong. Now what?

    You work for a SaaS company. Your team discovered the current pricing strategy won’t improve sales for the year. You’ve bravely volunteered for the daunting task to create a new pricing strategy for your company. You rallied Product Managers, Head of Sales, Head of Business Ops and anyone you think will have a directly impactful opinion on the path forward. Don’t have enough time to read through this post, but need help with your pricing? Let RevOps review your pricing page for free in seconds You’ve performed market research, surveyed your customers via Van Westendorp method, reviewed deals won, reviewed deals lost, segmented your customers usage via K-means, vetted new…

  • Box’s pricing page highlights the most popular package to acquire.
    Pricing,  Pricing Strategy

    Three ways for SaaS Businesses to improve their pricing pages

    At RevOps, we are constantly reviewing pricing pages for our beloved customers. Since we see a lot of businesses making similar mistakes, we felt it was important to share with you three of the most common ways for you to increase your pricing page conversions. Don’t have enough time to read through this list, but still need help? Get a free personalized report today on your company’s pricing page: https://revops.io/pricing-page-optimizer/. 1. Make your call to action clear. All too often, we see businesses not highlight the package they want the customer to purchase. It can be as simple as a different color border, to differentiating the “buy” button is a…