Revenue Operations

RevOps - The department

Rev Ops stands for Revenue Operations. Its focus is to make sure the sales, marketing, and customer success teams are aligned to best manage the customer lifecycle.

RevOps - In a job title

This is an emerging position we’re finding in SaaS businesses. Someone may have the title Revenue Operations Manager or Head of Revenue Operations. People in this role tends to come from a Sales or Sales Operations background or a Financial Operations background. The responsibilities of this role can be quite broad, especially at smaller companies where the person is also the entire department. This role has grown from the desire that many companies want to make sure the overlap between Sales/Finance, Sales/Customer Success, and Sales/Legal are well supported. Due to this trend, quite often the role also includes some legal ops or finance ops responsibilities.