Microsoft ruled the OS market with this classic strategy. This pricing model is the simplest and most common across all industry; a simple, value-based exchange.

Basecamp is famous for maintaining their flat-fee pricing without interrupting their growth. This model is straightforward and easy for customers to understand. Most companies start here while building their MVP.

Slack exploded with their per-active-user pricing model. Ultimately, they innovated the classic per-user pricing model. This model is the most common and where many companies settle their core pricing.

Zendesk revamped from just customer support to a customer lifecycle platform, allowing users to pick only features they needed. This model is used by companies that expand their value with secondary features.

Mailchimp sends it to the moon with their special “pay-as-you-go” model. This model is used on platforms where bulk operations are common and easily quantifiable.

Twilio dialed in their value discounting their services for their users as they used them more. This model is the bread-and-butter of SaaS companies.

Snowflake is one of the many data warehousing platforms that lets you “pay-as-you-go”. This model is useful for businesses dealing with high-speed, high-volume processing products.

Apple bit into the streaming market by offering all Apple users 1 free year of Apple TV and then charging a monthly subscription fee. This model is a classic strategy with subscription-based businesses.