• Product,  Revops

    What is Deal Desk?

    Deal desk is a place where complex, high value deals can be discussed between sales, finance, and product. At a well run deal desk, members of sales present a short summary of the buyer’s journey, the deal being reviewed, its value and strategic importance. Creating an effective deal desk can be especially useful in helping the sales team move quickly and close customers that have unique circumstances. While the forum and format of deal desk may change as a company matures at its core, the goal of deal desk is to agree upon a unique pricing deal and the appropriate contract for the customer. This goal is typically achieved through discussion…

  • Pricing,  Revenue,  Revops,  SaaS,  Startup

    The One Metric That Matters: Revenue

    Last week in San Francisco, Amazon held their AWS Startup Day 2018 event for entrepreneurs and startup founders. It was an all day event with keynote speakers, a VC panel, and an afternoon of business and technical talks. The keynote speaker, Gina Bianchini, gave a very insightful talk and also had a great hook for a title — “The One Metric That Matters (and other Things You Should Know About Building Startups)” Full recording available online Spoiler Alert: The one metric that matters: Revenue It’s a metric that everyone working at a startup intuitively understands and agrees with. However, it never seems to get the full attention that it deserves. The early…

  • Omnichannel,  Pricing Strategy,  SaaS,  Startup

    Is SaaS is an Omnichannel strategy?

    We had a meeting yesterday where we discussed what type of strategies do SaaS businesses think about. We found a large amount of businesses sell many ways: on a pricing page, inbound sales, and on outbound marketing campaigns. Deals are not always a simple self-service package and are tailored to the company. Isn’t this the definition of omnichannel? Thats where our debate started. From the definition on Wikipedia: Omnichannel is a cross-channel business model and content strategy that companies use to improve their user experience. Omnichannel is an integrated way of thinking about people’s relationships with organizations. Lets pull apart the definition of omnichannel a bit. Is SaaS a cross-channel…

  • AWS,  Engineering,  Kubernetes,  Security

    A Secure Kubernetes Cluster from Day 1

    Adoption of containers and containerization technologies has skyrocketed over the last few years as developers recognize their many benefits for production systems. On the orchestration side, the key players have long been Docker Swarm, Amazon Elastic Container Service, and Google Kubernetes. My own work over the last three years involved deploying and maintaining production systems on Amazon ECS, as well as, the occasional Docker Swarm cluster for side projects. However, with both Docker and Amazon recently announcing direct support for Kubernetes, it became clear where the mind-share is and that it is now time to dive into the technology. I started out by reading various “Kubernetes for Docker Swarm Users”…

  • Pricing,  Pricing Solution,  Pricing Strategy

    Your pricing strategy is wrong. Now what?

    You work for a SaaS company. Your team discovered the current pricing strategy won’t improve sales for the year. You’ve bravely volunteered for the daunting task to create a new pricing strategy for your company. You rallied Product Managers, Head of Sales, Head of Business Ops and anyone you think will have a directly impactful opinion on the path forward. Don’t have enough time to read through this post, but need help with your pricing? Let RevOps review your pricing page for free in seconds You’ve performed market research, surveyed your customers via Van Westendorp method, reviewed deals won, reviewed deals lost, segmented your customers usage via K-means, vetted new…

  • Box’s pricing page highlights the most popular package to acquire.
    Pricing,  Pricing Strategy

    Three ways for SaaS Businesses to improve their pricing pages

    At RevOps, we are constantly reviewing pricing pages for our beloved customers. Since we see a lot of businesses making similar mistakes, we felt it was important to share with you three of the most common ways for you to increase your pricing page conversions. Don’t have enough time to read through this list, but still need help? Get a free personalized report today on your company’s pricing page: https://revops.io/pricing-page-optimizer/. 1. Make your call to action clear. All too often, we see businesses not highlight the package they want the customer to purchase. It can be as simple as a different color border, to differentiating the “buy” button is a…