We had a meeting yesterday where we discussed what type of strategies do SaaS businesses think about. We found a large amount of businesses sell many ways: on a pricing page, inbound sales, and on outbound marketing campaigns. Deals are not always a simple self-service package and are tailored to the company. Isn’t this the definition of omnichannel? Thats where our debate started.
From the definition on Wikipedia:
Omnichannel is a cross-channel business model and content strategy that companies use to improve their user experience. Omnichannel is an integrated way of thinking about people’s relationships with organizations.
Lets pull apart the definition of omnichannel a bit.
Is SaaS a cross-channel business model?
I believe so. In fact, when thinking about how a SaaS business is marketing its services, it is done via a “bought” model through pricing pages, a “sold” model in an outbound sales engine, and many marketing strategies that are even in-person.
Is SaaS an integrated way of thinking about people’s relationships with organisations?
In my humble opinion, this is a definite yes. Deals are not possible without developing a relationship online and offline with your customer. For instance, when we are building features for RevOps, we need to understand what type of relationship our customers want with us, both in our applications and our processes.
What do you think? Join the discussion on our slack #pricing community https://revops.io.
No one was harmed in the debate. The jury is still out 🙂
Thanks to John Solis.
This blog post was originally posted by Adam Ballai on Apr 23, 2018 on Medium