Companies are constantly looking for that edge to give them a leg up on their competition. Catherine Mandungu, Founder of Think RevOps, believes that competitive advantage can be found by optimizing the customer journey.  In this latest installment of the Revenue Leader Interview Series, Catherine breaks down how the role of RevOps can help facilitate alignment and create the competitive advantage that companies need to stay ahead.  This interview has been lightly edited for clarity.  RevOps: Hi Catherine, thank you so much for joining us today.  Let’s start with a bit about your background. Could you tell us about your journey to the world of RevOps? Catherine Mandungu Thanks so…

One of the most critical tasks for someone in a revenue role is to create alignment between GTM teams. This is often the mantra of RevOps, but true alignment can be very difficult to achieve.  In this Revenue Leader interview, Jen Spencer, CRO of SmartBug Media, discusses the importance of putting the entire customer lifecycle under one roof and some of the challenges companies face when they do not focus on aligning their teams.  Enjoy the interview below which has been lightly edited for clarity.  RevOps: Thanks so much for joining us today, Jen! Let’s start with a bit about your background and what you are doing today at SmartBug…

Revenue Operations can often be a misunderstood role and early-stage companies that hire for it can present a challenge for operators.  Sophia Francis, Director of RevOps at Dooly, gives her insights into the challenges of taking on a newly formed RevOps role at a startup and how it differs from that of a larger organization.  This Revenue Leader Interview with Sophia has been lightly edited for clarity.  RevOps: Hi Sophia, thanks so much for joining us today.  Let’s start with a bit of background. Could you tell us about your professional journey to the world of RevOps? Sophia Francis: I’m happy to be here! I started out of college in…

In the world of RevOps, even the companies that have the most comprehensive tech stacks can fall short if they are missing one thing – data integrity.  In this edition of the Revenue Leader Interview Series, we sit down with Sharad Chanana, Director of Revenue at Contentful.  Throughout the interview, Sharad focused on the importance of data integrity and the need to build a Deal Desk function as early as possible.  For the sake of clarity, the following interview has been lightly edited.  RevOps: Thanks so much for taking the time to speak with us today, Sharad.  Let’s start with a bit about your background and journey to the world…

Scaling revenue is often easier said than done. Many companies were left scrambling to create efficiency in their revenue process over the last 18 months, and Mary Grothe, CEO of House of Revenue, had a unique perch from which to view it.  In this Revenue Leader Interview, RevOps sits down with Mary Grothe to discuss her insights as the CEO of House of Revenue, the challenges of Product-Message Fit vs. Product-Market Fit, and much more.  Enjoy the interview below, which has been lightly edited for clarity.  RevOps: Thanks for joining us today, Mary.  Let’s start with a bit of background about you. What has been your journey into the world…

While we most often associate Revenue Operations with SaaS businesses, tech companies, or large B2C companies, our latest Revenue Leader Interview gives insights into how RevOps can be leveraged for communities as well.  In this Revenue Leader interview, Asia Corbett, Director of Revenue Operations at the online community RevGenius, highlights her experience at various companies, her journey from Finance to RevOps, and her unique process-driven methodology approach to her craft.  Below are excerpts from our interview with Asia, edited for clarity. RevOps: Thanks so much for joining us today, Asia! Let’s start with your background. Could you tell us a little about yourself and your journey into becoming a RevOps…