Box’s pricing page highlights the most popular package to acquire.
Pricing,  Pricing Strategy

Three ways for SaaS Businesses to improve their pricing pages

At RevOps, we are constantly reviewing pricing pages for our beloved customers. Since we see a lot of businesses making similar mistakes, we felt it was important to share with you three of the most common ways for you to increase your pricing page conversions.

Don’t have enough time to read through this list, but still need help? Get a free personalized report today on your company’s pricing page: https://revops.io/pricing-page-optimizer/.

1. Make your call to action clear.
All too often, we see businesses not highlight the package they want the customer to purchase. It can be as simple as a different color border, to differentiating the “buy” button is a simple change that leads to higher conversions on the plan you’re trying to sell.

3 cards explaining Box's pricing tiers. The cheapest is "Starter" for $5 per user/month; then "Business" for $15 per user/month; then "Business Plus" for $25 per user/month. The middle "Business" tier is highlighted as the most popular option.
Box’s pricing page highlights the most popular package to acquire.
A screenshot of Stripe's pricing page. They feature and highlight a "Pay as you go" option as well as an "Enterprise" option.
Stripe highlights its most common pricing with a direct call to action to “Create Account”.

2. Make your feature list, a value list.

We see a variety of SaaS businesses boast about what features are included in their packages. This is great for educated buyers who know what they are shopping for, or when they are needing to upgrade, but for the majority of buyers, they don’t know what the best offering is for them.

Dropbox's example of its pricing page features 4 tiers: "Plus", "Professional", "Standard", and "Advanced." Plus and Professional are highlighted as "For individuals" while Standard and Advanced are highlighted towards teams. Each column shows what features are available to each of these pricing tiers.
DropBox does a fantastic job of highlighting the value it provides across all its offerings.

3. Provide annual pricing.
Every experienced business owner will tell you annual pricing is a must in SaaS. Customers immediately know it gives them a discount. That pricing psychology can lead to higher conversions that benefit your business and a happier CFO. Annual pricing leads to decreasing volatility in your monthly recurring revenue and reducing your churn rates.

FullContact's example shows a button that slides from left to right to show whether the pricing option the buyer is seeing is on an annual basis or a monthly basis.
FullContact does a brilliant job of showing Annual pricing by default at a per month rate.

We hope these tips helped!

Don’t want to wait for our next article? Get a free personalized report today on your company’s pricing page. It only takes a minute to contact us at https://revops.io/pricing-page-optimizer/


This blog was originally published on Medium by Adam Ballai in April 9, 2018

CEO and Founder of RevOps

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