Well, 2021 is coming to an end.
Before the ball drops at midnight, we wanted to look back at some of the most popular articles shared in our daily newsletter of curated Revenue Operations content this year.
If you aren't subscribed to the RevOps Daily, what are you waiting for? Sign up here, and you'll get five revenue operations articles each day in your inbox, hand-selected by us.
Enjoy these top 20 RevOps articles, and stay tuned in 2022 for even more great content!
Source: RevOps Blog
In this Revenue Leader Interview, Mary Grothe, CEO of House of Revenue, gives her unique insight into how companies can create revenue process efficiency.
One of the novel observations that Mary provided was how companies often mistake Product-Message Fit for Product-Market Fit.
Read more here.
Source: Ironhorse
One of the core philosophies of Revenue Operations is the centralization of the go-to-market organization. In this article, Ironhorse identifies six core ways companies have gone about this kind of centralization.
Read more here.
Source: RevOps Blog
RevOps is both a function and a philosophy. This article discussed the mindset required for companies to embrace Revenue Operations and be successful with its implementation fully.
Read more here.
Source: Everstage
Many of us were subsumed by the Summer Olympics back in July 2021, but the folks at Everstage did a great job capturing some of the most critical trends in the world of RevOps with their top 10 Revenue Operations articles.
Read more here.
Source: RevOps
As we wrapped up our Revenue Leader Interview Series this year, we were thrilled that Alison Elworthy, who had recently taken on the EVP Revenue Operations role at HubSpot, agreed to sit down and chat with us.
Alison gave greater insight into the concept of the "RevOps Builder" and brought her unique perspective to the discussion.
Read more here.
Source: Everstage
Compensation plans are an essential tool for motivating customer-facing teams, and they are critical for increasing LTV and overall revenue.
However, who "owns" the creation of these plans?
Read more here.
Source: RevOps Blog
Due to having their hands in so many different parts of the go-to-market engine, RevOps can often struggle with the various demands of each stakeholder. The challenge becomes prioritizing these demands and communicating them to the appropriate teams.
In this Revenue Leader Interview, Jonathan Morgan of AchieveIt walks us through his strategy for juggling these demands, as well as the challenges around building systems and processes.
Read more here.
Source: Everstage
The folks at Everstage did a great job in this article surfacing some of the best thought-leaders in the RevOps space.
Thank you to Everstage for the shout-out in this list as well!
Read more here.
Source: RevOps Blog
In our very first "Building RevOps" video interview, Toni Heavey, Head of Revenue Operations at Ebsta, goes deep into how she overcame the challenge of creating a predictable revenue model as the GTM motion of her company shifted.
Read (and watch) more here.
Source: Theia Marketing
The definition of Revenue Operations and how it differs from "traditional" ops roles has been something of a challenge over the last year. In this article, the folks at Theia Marketing help walk us through how RevOps is differentiated from some of these other roles.
Read more here.
Source: RevOps Blog
Noticing a trend?
We were thrilled at how well our Revenue Leader Interview Series was received in 2021.
We had no idea that nearly a year later, these insightful discussions would make their way into an eBook co-created with the folks at HubSpot!
In our #10 spot, our interview with Asia Corbett, Director of RevOps at RevGenius, really struck a nerve. Asia's unique "process-driven" approach to RevOps is a rubric that many operators can follow.
Read more here.
Source: ThomasNet
Perhaps the eyebrow-raising title generated all the interest, but this article is a lot deeper than that.
The article sets up the Difference between sales and ops owning revenue as growth vs. stagnation.
Read more here.
Source: RevOps Blog
How can an operator tell if their GTM strategy is working?
Analyzing metrics is the only way to definitively understand if your process is succeeding or if it needs to be optimized.
This was the first of several articles we published that included a free template to help readers calculate these metrics independently.
Read more here.
Source: SalesHacker
Similar to the article by Theia Marketing, the folks at SalesHacker set out to, once and for all, define how Revenue Operations differentiates itself from the more "traditional" Sales Operations role.
Read more here.
Source: RevOps Blog
The medium of podcasts has grown exponentially in popularity over the last few years, and 2021 was no different.
What's changed with podcasts is that it's no longer only true-crime stories or political talking heads, but professionals also look to podcasts to help them in their day-to-day work.
In early 2021, we put together this list of RevOps podcasts that got some fantastic feedback.
Read more here.
Source: RevOps Blog
One of the most popular series of posts we published this year was our "Frameworks" series which featured guest author Asia Corbett of RevGenius.
In this article, Asia gave actionable tips and insights into creating feedback loops for your Go-to-Market operation; no fluff, just cold hard facts.
Read more here.
Source: TechCrunch
We had the fantastic honor of being featured in the tech world's most prolific journal - TechCrunch - regarding our recent round of funding.
A huge thank you to the folks at TechCrunch for this one!
Read more here.
Source: RevOps
One of the greatest things about a framework is that anyone can use it; it's not some abstract concept. It's concrete.
This was another great article in our Framework series that included an easy-to-use template so that readers could begin to implement the Framework for themselves.
Read more here.
Source: RevOps Blog
For us here at RevOps, 2021 was the year of "building in public."
And no project exemplified this philosophy more than the launch of our native integration with HubSpot CRM.
As we worked through the engineering process, we gave folks a peek behind the curtain to better understand what we were building, why we were building it, and how we decided on building the features we did.
Read more here.
And now for the #1 Revenue Operations blog post of 2021.
Source: RevOps Blog
In late 2021, we brought on Sharad Chanana as the Vice President of Revenue Operations. Sharad brings decades of experience from the world of finance and revenue, with his most recent role being the Head of Revenue at Contentful.
Here's what Sharad said about his decision to join RevOps:
After meeting with some of the leadership team, I came away extremely impressed with the passion and collaborative environment that is happening at RevOps.
I wanted to be a part of that excitement and help do my part to take RevOps to the next stage of growth!
Read more here.
