Beginning in Q4, we launched a new initiative – a daily newsletter of curated Revenue Operations content called The RevOps Daily.
The feedback we’ve gotten has been beyond what we could have ever imagined, and our subscriber base grew exponentially!
We scoured the internet for the most interesting and useful revenue operations content each morning and served them up in a curated list.
As we begin the new year, we wanted to look at the articles we shared in Q4 that garnered the most engagement. As a whole, they tell a clear story about what Revenue Operators are most interested in.
In particular, we saw a great interest in what trends to look out for in 2021 and how to best prepare for the continued changes that lay ahead.
Below are the top 10 most popular posts from the hundreds of posts we curated over the final quarter of 2020.
Author: Charm Bianchini
OpsStars has been one of the preeminent Revenue Operations events for some time. Given the challenges of 2020, this year was a little different – but it was a monumental event nonetheless.
The keynote address was given by CEO Evan Liang highlighted the evolution of the Ops role and where it is going in the future.
Interestingly, Evan discussed the transition of Ops from merely tactical to include strategy as well. Breaking things down to People, Process, and Technology, Evan clearly articulates how Ops will look in the future.
Author: Jeff Ignacio
In this excellent article, Jeff Ignacio, Head of Revenue and Growth Operations at UpKeep, goes deep into the benefits of Sales Capacity Planning and why it’s a required task for sales leaders that need to scale revenue.
Jeff points to six important factors to consider when doing sales capacity planning: attrition, recruiting, ramp, attainment, and more.
Source: RevOps Blog
Author: Mark Lerner
In November, we put together a definitive list of the top blogs for people interested in the Revenue Operations space.
We were thrilled at the response it got!
The blogs listed here tend to be our go-to sources for interesting and useful articles to add to our daily list.
11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales
Source: MarTech Series
Author: Sudipto Ghosh
Continuing with the trend of looking forward to 2021, MarTech Series put together a fantastic list of predictions of Sales and Marketing Data Analytics in the coming year.
Executives from Contentful, Whiteops, Braze, Redpoint Global, Smartly.io, Inmobi, Push Live, and others were interviewed for this article and gave their insights on the topic of Data-Analytics.
Source: RevOps Blog
Author: Mark Lerner
Revenue Operations is not only a tactical position; it also requires a change in attitude and mindset across an entire company.
The Revenue Operations model is a natural evolution away from a more siloed approach that previously dominated software businesses to more streamlined operations.
While similarities exist between Sales Operations and Revenue Operations, the latter represents that evolution, bringing various GTM orgs within a company under a single roof.
Source: G2 Crowd
Author: George Rowlands
In today’s world, data is king when it comes to optimizing revenue. As revenue operators, we are always looking for ways to enrich our data to optimize the revenue funnel.
One often-overlooked source to help add to our data is LinkedIn Analytics, which should be part of any revenue operator’s technology stack.
Using LinkedIn’s tools, sales organizations can:
- Research and Pre-Qualify
- Perform Industry Monitoring
- Prospect for Leads
- Perform Alumni Research
- Gather Profile Analytics
Author: Taylor Karg
As we all began to look forward to 2021, the folks at Built In Chicago interviewed three sales leaders about the trends they would be watching in the coming year.
Leaders from Showpad, Syndigo, and Upwork about the strategies they found successful in 2020 and what they plan to do in 2021.
Author: Flori Needle
Y = bX + a
Anyone who took Statistics in school is familiar with this equation.
However, many of us who took stats in college didn’t consider how regression analysis could be applied to sales forecasting.
The great people at HubSpot put together a fantastic step-by-step guide on applying regression analysis to forecast sales.
Author: Tariq Ahmad
Another theme that emerged in Q4 was the focus on data and its place as a tool to help enable sales and revenue leaders to empower their teams to succeed.
One of the best ways to leverage data for sales teams is to create a robust dashboard that gives sales reps visibility over the various trends and metrics they need to meet their goals.
This fantastic article provides step-by-step instructions for setting up a successful sales dashboard.
Source: Martech Cube
Author: Mirko Holzer
Continuing with the data theme, our final top post from Q4 2020 focused on how the COVID pandemic has forced a greater focus on marketing operations.
According to the author, “the need for marketing organizations to be fast, effective, and nimble, with highly productive, collaborative, and agile workflows, has never been more vital.”