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How Do You Calculate Annual Recurring Revenue (ARR)?
ARR = Total Contract Value / Contract Term Length in Years
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Annual Recurring Revenue (ARR) is a metric used to measure the annual revenue generated from a subscription-based business model. ARR represents the amount of predictable and recurring revenue that a company can expect to receive from its customers over a 12-month period.
ARR takes into account the total number of customers, the average revenue per customer, and the length of time the customer is expected to remain subscribed. For example, if a company has 1,000 customers who each pay $100 per month for a year, its ARR would be $1.2 million.
ARR is an important metric for subscription-based businesses because it provides a clear picture of their recurring revenue stream, allowing them to forecast future revenue and plan accordingly. It is also a valuable metric for investors and analysts who use it to evaluate the health and growth potential of a company.
It's important to note that ARR should not be confused with total revenue or gross revenue, which includes revenue from one-time sales or non-recurring revenue streams. ARR specifically measures the annual revenue generated from recurring subscriptions.
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Measuring Annual Recurring Revenue (ARR) is important for several reasons:
In summary, measuring ARR provides critical insights into the health and growth potential of a subscription-based business. It helps businesses forecast revenue, plan future investments, and make informed decisions about customer acquisition and retention.