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Average Revenue Per Customer (ARPC) can be calculated as:
Total Revenue / Total Number of Customers = Average Revenue Per Customer
It is calculated by dividing the total revenue generated by the number of users or customers.
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ARPU and ARPC both provide insights into revenue generation, ARPU measures revenue per user or customer, while ARPC measures revenue per customer.
ARPU is commonly used in subscription businesses while ARPC is used to measure e-commerce and other transaction related businesses.
ARPU and ARPC are metrics used to measure the average amount of revenue generated per user (ARPU) or customer (ARPC).