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Average Revenue Per Customer

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How do I calculate Average Revenue Per Customer (ARPC)?

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Average Revenue Per Customer (ARPC) can be calculated as:

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Total Revenue / Total Number of Customers = Average Revenue Per Customer

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It is calculated by dividing the total revenue generated by the number of users or customers.

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What is the difference between ARPU and ARPC?

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ARPU and ARPC both provide insights into revenue generation, ARPU measures revenue per user or customer, while ARPC measures revenue per customer.

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ARPU is commonly used in subscription businesses while ARPC is used to measure e-commerce and other transaction related businesses.

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ARPU and ARPC are metrics used to measure the average amount of revenue generated per user (ARPU) or customer (ARPC).