<div class="hash-anchor" id="section-1"></div>
Data Management is the way in which a company or organization captures its data and what it does with that data. Data Management frameworks are rarely static, they require constant updating to meet changing needs.
Many of these components apply to Sales Ops. For example, when Sales Reps need to capture contact and company data to close a deal.
That's why a Data Governance Framework from Sales Ops is an important consideration.